Plush friends · Made for squeezing

The cushiest hug in the whole wide world.

CushyBoos are extra-plush, extra-squishy friends made to be hugged as hard as you can. Then hugged again.

Meet the Boos Take the #CushyBooChallenge
I love you so much, CushyBoo!
Press & hold to squeeze· 0 hugs

Not spooky. Not snarky. Just soft.

Every CushyBoo is built around one feeling: that big, happy, full-body squeeze a kid gives the friend they love most.

CloudSquish fill

Slow-rebound stuffing that sinks in when you squeeze and puffs back up in about four seconds. Every Boo gets a Cushy Scale rating.

Cushy Scale

Safe for every age

Stitched-on eyes and smiles, no buttons, no beads, no small parts on our Cuddle and Big Hug sizes. Washable on gentle.

A heart tag in every hug

Each Boo arrives wearing a heart tag that says "I love you, CushyBoo!" and a Hug Code to register your Boo and give it a birthday.

The real CushyBoo moment: Lela in the back seat in Wilmington, NC. Turn your sound up.
Our story

It started with one little girl and one very squeezed doll.

Years ago in Wilmington, North Carolina, a little girl named Lela had a fluffy blue doll she called her CushyBoo. On every ride across town, she'd wrap both arms around it, squeeze with everything she had, and shout:

"I love you so much, CushyBoo!"

Her dad, Tony, never forgot that sound. He registered cushyboo.com and made himself a promise: he didn't know exactly what a CushyBoo was yet, but if one doll could make a kid that happy, every kid deserved one.

You can watch the original moment right here. So here they are: the softest, squeeziest friends we could dream up, each one made for a hug like Lela's.

Tony Ward, founder & Lela's dad

The first family · Series 1

Meet the Boos

Six friends to start, each with a name, a personality and a Cushy Scale rating. Tap any Boo to give it a squeeze.

Three ways to hug

Pocket-sized to pillow-sized.

Start with a surprise Boo Puff on your backpack, then bring home a full-size friend. Prices shown are launch targets.

Squeeze it. Say it. Share it.

The CushyBoo Challenge

#CushyBooChallenge

Film your little one giving their CushyBoo the biggest squeeze they've got and shouting "I love you, CushyBoo!" The louder the love, the better.

Get a Boo first

Videos are filmed, posted and submitted by a parent or guardian (18+). We never collect personal information from children, and we always ask a parent before sharing any video on our channels.

  1. Give the biggest squeeze

    Arms all the way around. Eyes squeezed shut is a bonus.

  2. Say it loud

    "I love you so much, CushyBoo!" Whisper versions count too, but we love a car-seat scream.

  3. Post & tag

    Grown-ups, share it with #CushyBooChallenge and tag @cushyboo on TikTok, Instagram or YouTube Shorts.

  4. Win the Biggest Squeeze

    Each month we pick a Biggest Squeeze family. They get the whole Series 1 lineup, and we send a CushyBoo to a kids' hospital in their name.

Launching soon

Join the Cushy Club

Be first in line for Series 1, get early access to Boo Puff drops, and hear when the first Biggest Squeeze winner is picked.

CushyBoo.com is available

Own the CushyBoo brand.

The CushyBoo name, the cushyboo.com domain and the brand you see on this page are available to the right partner: a toy company, plush maker, licensing group or retailer ready to bring the Boos to every kid in America.

  • The exact-match .com for a name kids love to shout
  • A ready-made character lineup, story and launch campaign
  • Secure checkout and fast domain transfer through GoDaddy

Send your offer with this form. Every serious offer gets a personal reply.